Privacy policy

1. Introduction

Welcome to the website of Lorum Group Holdings Inc. (“Lorum,” “we,” “us,” or “our”). This Privacy Notice explains how we collect, use, and protect your personal data when you visit our website (the “Site”).

Scope: This notice applies solely to the usage of this website. If you enter into a business relationship with us or use our financial services, those services are governed by separate privacy disclosures provided by the relevant Lorum group entities (e.g., Lorum Finance (DIFC) Ltd).

2. The data controller

The data controller responsible for your personal data on this website is: Lorum Group Holdings Inc. 115 Broadway, Manhattan New York, New York, 10006 Contact Email: privacy@lorum.com

3. Personal data we collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Data”):

  • Identity & Contact Data: Name, job title, company name, email address, and phone number (collected when you fill out contact forms or request a demo).
  • Technical Data: IP address, browser type, time zone setting, operating system, and platform.
  • Usage Data: Information about how you use our Site, pages visited, and link clicks.
  • Marketing & Communications Data: Your preferences in receiving marketing from us.

4. How we use your data (legal bases)

We process your data under the following legal bases:

  • Consent: Where you have opted-in (e.g., marketing newsletters).
  • Legitimate Interests: To improve our website, ensure network security, and respond to your direct inquiries.
  • Legal Obligations: To comply with applicable laws in the UAE, EU, and US.

5. International Data Transfers

Lorum is a global organization. Your data may be transferred to and processed in countries outside of your residence (including the UAE, US, and EU/EEA).

  • GDPR Compliance: For transfers out of the EEA/UK, we use Standard Contractual Clauses (SCCs) or rely on adequacy decisions.
  • UAE Compliance: Transfers are conducted in accordance with the UAE Data Protection Law requirements regarding cross-border transfers.

6. Data sharing

We do not sell your personal data. We may share data with:

  • Service Providers: IT hosting, analytics (e.g., Google Analytics), and CRM providers.
  • Lorum Group Entities: For internal administration and responding to multi-jurisdictional inquiries.
  • Legal Authorities: When required by law or to protect our legal rights.

7. Your rights

Depending on your location, you have specific rights:

UAE (Federal Law No. 45/2021):

  • Right to access, correct, or request the deletion of your data.
  • Right to stop or restrict processing.

EU/UK (GDPR):

  • Right to data portability and the right to object to processing.
  • Right to withdraw consent at any time.
  • Right to lodge a complaint with a supervisory authority.

United States (CCPA/CPRA):

  • Right to Know: What personal information we collect and how we use it.
  • Right to Delete: Request deletion of personal information.
  • Right to Opt-Out: While we do not "sell" data in the traditional sense, you can opt-out of "sharing" for cross-contextual behavioral advertising.
  • Non-Discrimination: We will not discriminate against you for exercising these rights.

8. Cookies and tracking

We use cookies to enhance your experience. You can manage your preferences through our Cookie Banner. For detailed information, please see our Cookie Policy under https://www.lorum.com/legal/cookies.

9. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10. Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

11. Contact us

For any questions regarding this Privacy Notice or to exercise your rights, please contact us at:

Email: privacy@lorum.com Address: 115 Broadway, Manhattan New York, New York, 10006